Portfolio Case Study

INTERCHICK

A&B Matrix • Portfolio Overview

INTERCHICK

Project Brief

We were engaged to develop a digital presence for the client's brand, focusing on increasing awareness and creating a unified online identity across web and social channels.

Our Solution

We developed their social media presence and website that raised awareness to the audience. We also engineered a campaign named “Ando Mia kwa Mia” communicating the value for money instilled in the Ando products.

What We Did

  • Strategy
    Brand positioning, campaign planning and audience targeting.
  • Social media marketing
    Creative campaigns and paid growth tactics to reach target users.
  • Social media management
    Content scheduling, community engagement and performance monitoring.
  • Search engine optimization
    On-site SEO, content optimization and technical improvements.
  • Creative design
    Visual identity, ad creatives and UI improvements for the website.
  • Photography & Videography
    Product photography, campaign shoots and short-form video content.
  • Print
    POS materials and campaign collateral for offline visibility.
Project Information
  • Project:
    INTERCHICK
  • Status:
    Completed
  • Category:
    Business / Strategy

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